It subsequently won Best Video at the MTV Europe Music Awards held later that year. In September 2012, "Gangnam Style" was recognized by Guinness World Records as the most "liked" video on YouTube. "Gangnam Style" received mixed to positive reviews, with praise going to its catchy beat and PSY's amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. The phrase "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. Gangnam Style was written by Psy for his girlfriend, Hyuna.
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